Canon employed us to design a concept for an interactive TV/ internet set-top box, aimed at the Japanese youth market.
We developed the appearance design and functional features in liaison with the Canon UK software designers. The product incorporated hard disk, modem, MP3 player, DVD player, personalised smart card reader, and Bluetooth keyboard/ handset.
Soft-feel plastics, saturated colours and retro images were deliberately used to create a product appropriate for the market. An appearance model was prepared for initial marketing evaluation and engineering assessment prior to production in Japan.
Key benefits to client:
- Bold aesthetic to appeal to target audience
- Seamless interaction with software designers
- Modelmaking and CAD visuals for marketing