We created an innovative design solution for a shirt carrier for business cyclists and travellers. The patented product enables the user to transport a shirt crease-free from home to office.
This was the client’s first product venture and enabled them to launch a successful new brand. Quickly the product was stocked by Marks & Spencer and became the fastest selling product at The Conran Shop in 2011.
The ‘Shirtshuttle’ was designed to be robust and protective but also deliberately styled to appeal to the young business commuter/ traveller. The 3D brand style we developed established a strong identity for the company’s products.