We are proud to have been the official supplier of signage and wayfinding product design services to the London 2012 Games.
Designs were produced for LOCOG to use within venues, and for Transport for London to guide spectators to the events.
Outside the venues the wayfinding concept became known as the ‘Last Mile Olympic Signage’. The development of this temporary signage to manufacture and implementation was challenging – a number of hard-nosed considerations had to be made
The bold and functional signage became an iconic part of the games experience
Materials, sign structures and fixing systems were specified appropriately for a world event and considering cost, robustness, and environmental friendliness and recyclability in equal measure. The mixture of static and moveable signage, including very large scale sign structures were designed to cope with foreseeable wind and crowd loadings and not to pose a fire, public safety or security hazard.
All products were designed specifically to be recycled or reused after the games.
As with any large scale schemes we collaborated closely with our clients, all stakeholders, other design agencies, suppliers and print specialists. We would like to thank those we worked with for helping this prestigious project to be so successful.
Nominated for the Design Museums
