At the heart of a successful design strategy is the end user; what are their needs, desires and motivations? In this fast moving world it’s vital to understand how consumer lifestyles and attitudes are changing.
Research into social trends, market segmentation, technological advancements, applicable legislation and economic considerations can all inform the overall new product development strategy. As part of this process Jedco carries out design audits of existing products, competitor analysis and interviews with key stakeholders and user groups.
We work closely with new clients during this critical early phase to understand their objectives and to ensure that the new product design strategy fulfils the brand expectations, and is supported by an appropriate and compelling business case that fits within the wider business strategy.