Jedco has designed a series of on-street products to support the City of Toronto’s new wayfinding system, to help fulfil their ambition of aiding pedestrians to move around the city.
The flagship ‘TO360’ scheme is a city wide system of totems and fingerposts, developed with wayfinding experts Steer. We helped to generate initial concepts, working closely with stakeholders to develop a design language that was unique to Toronto, and appropriate in the wide range of streetscape environments, from the downtown financial district to suburban residential neighbourhoods.