Trueform asked us to create a high-end aspirational, intelligent ‘Smart Totem’ product that can act as a flagship offering in the ‘Smart City’ outdoor digital market.
The product had to be designed to house a wide range of functionality and tech, including: Wifi, an internet enabled info touchscreen, emergency button, charging facility, VOIP call capability, digital advertising screens, speakers, cameras, induction loops, lighting, shelter and help point features.
Initially Jedco undertook a large research stage to identify what features might be desirable for the public / operators in these environments. We also assessed similar existing products to identify areas for improvements / differentiation and trends within the market, but a large chunk of the research was about how to make uptake and integration of these units fun and enticing. We asked the question; ‘what else could it be?’