Zaha Hadid Architects and AlArabia needed an experienced product design team to turn their sculptural outdoor digital signage concept into reality. Jedco were brought on board to turn the vision into a tangible design ready for manufacture and installation.
Jedco provided product design and engineering for the project, including the digital displays and complex A/C and ventilation system required to ensure the product worked in the heat of Saudi Arabia. We created full technical drawings and specifications, and supervised the prototyping to ensure the design intent and vision was retained through to manufacture – without compromise.